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Helac Corporation



Development and design of updated visual identity and product flyers. Collaborated with cross-functional teams for the message and product specifications.



In the process of refreshing Helac's visual identity, I incorporated the use of a red arc to take an updated approach to the circular elements commonly used in previous Helac collateral. Its function is to support the logo, while also providing a sense of continuity between marketing assets within both business divisions of the company.

For collateral in the Attachment business division, this arc element was kept at the top. It allows the logo to "pop" visually, while framing the layout to guide the reader's eye downward into the message and image. The simplicity of this layout allows the product image to convey a sense of boldness and strength.

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