EMAIL MARKETING 

Company:

Helac Corporation

 

Role:

Designed emails, maintained and segmented customer lists, and kept up-to-date on email best practices. Collaborated with management on content and campaigns.

 

Background:

With a simplified design, better email segmentation and more customer-focused content, viewer engagement grew steadily over four years of email marketing. 

2017 averages at a glance:

  • 97% delivery rate

  • 38% open rate 

  • 18% click rate

In comparison, the manufacturing/distribution sector had a 15% open rate and 8% click rate on average during this same period*.

*Email campaign stats per Constant Contact  https://knowledgebase.constantcontact.com/articles/KnowledgeBase/5409-average-industry-rates

PowerTilt sale campaign
PowerTilt sale campaign

B2B campaign, 30% open rate

Trade show follow up
Trade show follow up

Sent to our trade show leads and contacts. 53% open rate.

No more shovels campaign
No more shovels campaign

Sent to government trade show contacts. Saw open rates of 50% and 33%.

Actuators campaign
Actuators campaign

B2B campaign for hydraulic distributor contacts. Open rates varied from 48 - 68%.