Designed emails, maintained and segmented customer lists, and kept up-to-date on email best practices. Collaborated with management on content and campaigns.
With a simplified design, better email segmentation and more customer-focused content, viewer engagement grew steadily over four years of email marketing.
2017 averages at a glance:
97% delivery rate
38% open rate
18% click rate
In comparison, the manufacturing/distribution sector had a 15% open rate and 8% click rate on average during this same period*.
*Email campaign stats per Constant Contact https://knowledgebase.constantcontact.com/articles/KnowledgeBase/5409-average-industry-rates