EMAIL MARKETING
Company:
Helac Corporation
Role:
Designed emails, maintained and segmented customer lists, and kept up-to-date on email best practices. Collaborated with management on content and campaigns.
Background:
With a simplified design, better email segmentation and more customer-focused content, viewer engagement grew steadily over four years of email marketing.
2017 averages at a glance:
-
97% delivery rate
-
38% open rate
-
18% click rate
In comparison, the manufacturing/distribution sector had a 15% open rate and 8% click rate on average during this same period*.
*Email campaign stats per Constant Contact https://knowledgebase.constantcontact.com/articles/KnowledgeBase/5409-average-industry-rates
B2B campaign, 30% open rate
Sent to our trade show leads and contacts. 53% open rate.
Sent to government trade show contacts. Saw open rates of 50% and 33%.
B2B campaign for hydraulic distributor contacts. Open rates varied from 48 - 68%.