Heidi Male 
Graphic Design & Marketing

Company:

Helac Corporation

Role:

Development and design of brochure, digital and print

Background:

Helac Corporation's previous corporate brochure was a large 3-panel layout with custom die cut and folds.  It was very expensive to print, outdated and not "onscreen friendly".

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This new brochure was designed in a

pdf-friendly format, reinforced the company's updated visual identity, and provided more customer-focused content. Even with more pages than the previous version, printing costs were cut in half.